Midnight Moment: Eye Test ╳ Times Square Arts & 2×4

https://vimeo.com/75809732

 

Project :

Midnight Moment: Eye Test ╳ Times Square Arts & 2×4

 

Materials :

Video, electronic billboards,

 

Technique:

A large coordinated effort to display synchronized content on billboards and newspaper kiosks every night in Times Square. An animation inspired by the abstract patterns and optical illusions utilized in eye exams, broadcast test patterns.

 

Effect :

The team created a “visionary workout tape” called the Eye Test, an animated video inspired by the optical illusions used during eye exams for color blindness and eye strength.

As 2×4 notes, the six muscles that control the eye are the most active and precise in the body. Like any muscle, these can be strengthened and improved. Don’t settle for 20×10 vision. Check out the animation above and some eye exam stills that inspired the video below. Your big blues will thank you as they flex.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: