Midnight Moment: Eye Test ╳ Times Square Arts & 2×4
Video, electronic billboards,
A large coordinated effort to display synchronized content on billboards and newspaper kiosks every night in Times Square. An animation inspired by the abstract patterns and optical illusions utilized in eye exams, broadcast test patterns.
The team created a “visionary workout tape” called the Eye Test, an animated video inspired by the optical illusions used during eye exams for color blindness and eye strength.
As 2×4 notes, the six muscles that control the eye are the most active and precise in the body. Like any muscle, these can be strengthened and improved. Don’t settle for 20×10 vision. Check out the animation above and some eye exam stills that inspired the video below. Your big blues will thank you as they flex.