Olafur Eliasson new media art

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The transparent simplicity and experiential nature of his work has built Olafur Eliasson’s reputation as one of the world’s most accessible creators of contemporary art.

Eliasson’s works emphasize tricks of light, refraction and scale, and tend to involve each viewer in his or her own unique experience, as in Beauty, which, by passing light through a wall of fine mist, produces a different rainbow when viewed from different points in the gallery.
And his works engage passers-by in urban environments — Eye See You,
a project for Louis Vuitton (and meant to publicize 121 Ethiopia,
an African nonprofit Eliasson co-founded with his wife), grabs viewers in the street with a beam of light shot from the window by an eye-shaped lamp.

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