CARRI MUNDEN / CASETTE PLAYA
Carri Munden is an English fashion designer. Born as Carri Munden, she is also credited as Carri Munden and CassettePlaya, her fashion label. She currently works and lives in London. In 2007 director and designer carri munden was nominated for best menswear designer at the british fashion awards alongside christopher bailey and alexander mcqueen. 2008 carri was awarded best fashion designer in rolling stone’s best of rock issue.Cassette playa has collaborated + worked with brands including nike, sega, jim henson, nintendo, stussy, swatch, phenomenon jp, rockers nyc, medicom + mattel.
Cassette playa is an international luxury women’s + menswear brand with a reputation for cult graphics and digital print. Cassette playa has chosen to show digitally for 8 of their 12 seasons at london fashion week using film, animation, sound, augmented reality and interactive digital installations to push the boundaries of fashion presentation.
“ We use really basic pieces of technology, like glitter brushes that people use to put glitter on their MySpace profiles. People can look at our stuff and think, “It’s done,” but we understand the type of people who use that type of technology and who would appreciate our clothes. We just want to put it on a higher level — making stuff with that technology on a different scale.”
The video, titled PVNK, is a sensory teeth-kicker that attempts to investigate “the tribal aspects of punk and subcultures by exploring scarification and body modification using 3D modelling.” In otherwords, we see an animated human figure evolve, grow a spike-y mohawk, and change colors.
The experience is very futuristic, it’s like living a game but then in the real world.